Promotional collaboration: Waverley Council x Local East
In November 2018, Waverley Council approached Local East to do work on a collaboration to help promote local small businesses in the council area.
Waverley Council wanted to offer a value-add to local businesses without offering direct financial profits, and were interested in promoting a Christmas window dressing competition for local businesses.
The winner of the contest and the runner up would receive advertising in Local East as a prize.
Local East editor Elizabeth Meryment was appointed a judge of the competition.
Local East worked with Waverley Council and the Bondi and Districts Business Chamber on this project which resulted in Bondi Wash and Vinnies Bondi Beach receiving valuable advertising and promotion in Local East.